The Moment of Truth was a game show based on the Japanese format Happy Family Plan that was produced by LWT and was broadcast on ITV from 5 September 1998 to 29 September 2001. It was hosted by Cilla Black. A similar show, Celebrities Under Pressure followed two years after The Moment of Truth ended. The format was strikingly similar, except that celebrities partook in challenges on behalf of the family, rather than a family member..