The Toyota Owners 400 is a 400 lap NASCAR Cup Series stock car race held at the Richmond Raceway in Richmond, Virginia. From 2007 to 2011, former race title sponsor Crown Royal named the race after the winner of an essay contest during Daytona Speedweeks. The winner of the first essay contest was Jim Stewart from Houma, Louisiana, with subsequent contests won by Dan Lowry of Columbiana, Ohio, and Russ Friedman of Huntington, New York,[2] with the 2010 race being named for Army veteran Heath Calhoun of Clarksville, Tennessee. Since 2010 only military service members have been eligible to win the contest.[3] Crown Royal moved the "Your Name Here" sponsorship to the Brickyard 400 beginning in 2012.