With the help of archival images from 11 broadcasts of the Belgian national television, RTBF, from 1977-2003, the widespread use of asbestos in construction in Belgium and the rest of Europe is illustrated. Although many people in important positions in European industry were aware of the risks posed by the use of this material, construction workers learned the truth first hand, many of them falling ill and dying. These were the pre-asbestos years when, for profit, the lie triumphed.